With the development of the internet and social media, Facebook has been a powerful marketing tool for a company to engage business customers, get reputation support and to enhance customer loyalty. The article “7 Ways to Use Facebook for Marketing” provides a detailed introduction about ways to use Facebook for marketing.
If a small business, which does not have much funds as the advertisement budget, how does it catch people’s eye by using social media? Facebook may be a good choice. It is possible that a small business can create a business page, upload photos, videos about its products or services, or share its official website link on Facebook. Facebook advertising helps a small business to target its audiences by using Facebook advertising. So the business search and the selection of audience becomes easier and more effective. As the article “Should Your Small Business Advertise on Facebook?” states, Facebook advertising can help the company reach the target demographic. Besides, Facebook advertising costs are lower than other traditional advertising media.
The following figure is an example to “promote your post” on Facebook. It is an easy way to attract people and to increase a specific post’s reach and impressions.
Facebook Promoted Posts (Marrs, 2013).
However, only the use of Facebook advertising is not enough to achieve business objectives. In my own opinion, before starting Facebook marketing, a business goal should be established. The article “4 Easy Steps to Implement a Facebook Marketing Strategy” provides ways to set the strategy before beginning Facebook marketing.
Marrs, M. (2013). 7 Ways to Use Facebook for Marketing. Retrieved from